Leadpages Review – Is It Still Worth It for 2020

Are you considering using Leadpages to generate leads and sales for your online business? Don’t buy it without reading this review.

My story and Leadpages

Table of Contents

Facts That Everyone Should Know About This Service and Software…

Are you searching for more information and an unbiased review of Leadpages?

Are you considering this tool after learning that you need a sales funnel and landing pages to get more conversions on your website?

Do you want to know the insider strategies and secrets on how the Professionals and Gurus use Leadpages?

If you answered YES, to any of these questions, then this review is for you…


Why listen to me?

There are tons of people who are writing about and probably reviewing Leadpages, but you should be asking yourself whether they have used Leadpages before or if they know how to use landing page tools and sales funnel builders to get more traffic, leads and sales…

I’ve been working in the digital marketing industry for almost a decade serving small to medium-sized businesses here in North America. Helping them to get more traffic, leads and online sales.

I got started as an SEO Professional, then added Pay Per Click Advertising, Conversion Rate Optimization, Email Marketing, eCommerce Marketing, Analytics, Google Tag Manager, Javascript, and sales funnels in my skill set.

I’m a FULL STACK marketer which means that I have experience and expertise in strategizing, implementing, and scaling proven digital marketing strategies that gets results.  I’ve personally built my OWN multi-6 figure business online.

But it wasn’t always like this, I used to be an ER nurse and when we immigrated to Canada in 2010, the struggle to look for a decent job prompted me to transition into internet marketing.

I never went back to nursing, and I’ve been a digital marketer ever since…


Who would benefit the most from this Leadpages review article?

I want to make sure that this is for you. So if you fit one of the criteria below, then this review is definitely for you…

You’ll discover the PROS and CONS of this tool as well as things that I loved and didn’t like about this tool.


I’ve been a Top Tier member of Leadpages since 2014 and I’d say that this tool is well suited for beginners who wants to get more leads and automate some parts of their online business.

But it’s also well-suited for those who are intermediate to advanced marketers who are looking for faster ways to split-test landing pages, launch a webinar, generate popups, capture optins via SMS, and more with it’s integrations to the top 3rd party marketing tools like Hubspot, Marketo, Ontraport, Salesforce and just recently being able to use Zapier integration as well.

This Leadpages review is best suited for:

  • People who are building their online business and are choosing what’s the easiest landing page software to launch their membership site, landing pages, squeeze pages, sales pages, webinar pages, marketing automation systems and sales funnels.
  • People who are thinking of switching from a “band-aid” approach of ​creating landing pages with WordPress. If you’re annoyed and frustrated on how your current landing pages looks like, then this review is for you.
  • People who are looking for alternatives to Clickfunnels because of the cost of Clickfunnels or just because they didn’t want to use it, then this review is for you.
  • People who are comparing and researching different landing page builders out there, and are comparing tools like Thrive Themes, Elementor PRO, Divi 3 Themes, Convertri, Builderall, Kartra, etc then this review is for you…


Who created Leadpages?

The first time I’ve heard of Leadpages was when Clay Collins was the CEO of Leadpages. Clay Collins was a prolific blogger and authority in 2013/2014 and this is how I’ve heard of his name, I think from reading one of Pat Flynn’s blog post.

In 2015, they got a VC funding of about $27M which they’ve used to improve the software and service a lot. I remember that there was a long time that you couldn’t even edit any elements or move layouts inside Leadpages.

In 2017, Clay handed the baton as the CEO of Leadpages to John Tedesco. More information about that here.

A lot has changed since I first used Leadpages in 2014. I won’t go to what features were available before, but I’ll share with you instead the features that are available right now inside Leadpages, so that you’ll know what to expect.


Top 5 Ways To Use Leadpages

While every campaign and sales funnel is different, I’d say there are general advantages and disadvantages of using this tool.

I’ll start with the first benefit of using this software.

1. Fast and Quick tech implementation

Taking action is key to success online. And inaction is usually caused when you are struggling to implement certain things.

That doesn’t happen for me with Leadpages.

If I have an idea, I use Funnelytics PRO to map it out and get it out of my head, and then I use Leadpages to quickly create NEW landing pages, sales pages, optin pages, etc an launch quickly.

With other methods like WordPress self-hosted landing page tools (Optimize Press 2 or Thrive Architect), you’ll need to update plugins and make sure your shared hosting account can handle traffic load.

Or else suffer from website errors and shutdowns.

I’ve also ranked this as my number one benefit for using hosted “landing page tools” like Leadpages and Clickfunnels.

Their servers (which are hosted on super-fast computers) allows me to launch pages that will still load quickly even if there are tons of visitors on the page.

This is super critical especially if you are planning a product launch, where you are expecting a lot of people to visit your website at the same time (usually when you open the cart of your product launch).

2. It is already SSL secured and CDN Hosted

SSL is important for SEO because HTTPS is now considered a ranking factor by Google. Secure wesites are also required if you are dealing with purchase transactions on your website for an added layer of security.

And ALL your Leadpages pages are SSL-ready.

If you are also planning to use Facebook tabs on your FB profile you can easily do that with no additional software.

You just need to publish your Leadpages landing page as a FB fanpage.

3. It is very easy to use that even my son uses it

I wanted to teach my son values on entrepreneurship and I thought of a great way to get started…

By creating his very first website/landing page.

I’ve thought him how to use Leadpages with just a few clicks of the mouse.

We started with a simple landing page template that I told him to copy and model from.

He then created his first landing pages with Leadpages easily as you can see from my instagram picture above.

If he can create a website with a few clicks, and a drag/drop interface I’m sure you could do it as well.

Click here to start building your first Leadpages funnel for FREE!

4. You can use it to host some or ALL of your pages

Because Leadpages is hosted separately on fast Google servers, you can expect 99.99% uptime even when there’s tons of traffic to your website (think Black Friday deals and promos, etc).

Or maybe you want to add pages on your website (not on a subdomain) quickly so that you could split-test ideas and content, you could do that easily with Leadpages.

PRO TIP: If you like, you can even create an entire site on Leadpages. Just install the NEW Leadpages WordPress plugin on a newly installed WordPress site and IMPORT every page on your site from your Leadpages content.

Import a Leadpages as a Homepage and it will replace your Main URL with your imported Leadpages landing page.

5. You can easily share NEW templates

I already mentioned to you that I want to keep things simple.

I always use templates when building a new landing page. Every single time.

And I could easily share templates that I create (and some of them, I’ll offer in my Leadpages bonuses). I could also take advantage of other templates that people shared.

And because there are almost 40,000+ users of Leadpages, you can be sure that they’ll be a template for almost any type of industry.

Want to grow your online business?

You either need more traffic (more people visiting your website) and/or more conversions (more people turning into email subscribers, then to leads, and sales)

You move one or two of these levers, and that’s how an online business grows.

On the Leadpages Homepage, it specifically says that it’s More than a Landing Page Builder, so it’s not just for creating landing pages like squeeze pages, sales pages, thank you pages, webinar pages, etc. ​

If you’re using WordPress, there are already tons of landing page plugins available that do that, so why even bother with using Leadpages?

It’s because it is hosted and provided as a service. What that means is that you don’t need to worry about server issues, plugin updates, security issues and more.

So if you want to run a secure online business, it’s very important to choose solutions that you can use to scale and grow quickly.

Leadpages is ONE of my trusted solutions when it comes to building landing pages for my own business and for clients as well.

And here’s why:

Leadpages Landing page software

This is the main feature of Leadpages, it’s landing page solution: Leadpages. This is where you’ll be able to create different landing pages for your online business.

Leadpages has created categories of different types of landing pages you can use.

There are two ways to use the landing page software of Leadpages. You can use the Drag and Drop system (recommended) and the standard system which only allows you to edit the text/images of the templates but not the formatting and layout themselves.

I strongly recommend that you use the Drag and Drop capabilities of Leadpages so that you can FULLY customize your landing pages to your own liking.

Here are the different types of landing pages that you can create inside Leadpages (and templates that are available for use)

About us Templates


Author Templates

Checkout Templates

Consultation Templates


Contest and Giveaway Templates

Event Templates

Free Resource and Download Templates

Mini Site Templates

Newsletter Templates

Offer Templates

Sales Page Templates

Thank you Page Templates

Webinar Templates

Waitlist Templates

Leadboxes – Popup form solutions

The next most popular feature of Leadpages is it’s Leadboxes.

It’s their own version of email optin forms or “popups” to capture leads through timed popups or what’s call “exit popups” that shows when people are trying to leave the website or page.

The great thing with Leadboxes is that you can use it on ANY website or webpage. It doesn’t need to be on WordPress. It doesn’t even need to be on Leadpages!

When you create your Leadboxes, you’re given multiple options on how to publish it. One of these options is to use a script that you can embed anywhere you want the Leadbox to show.

Click here to try Leadboxes for FREE!

Have you ever wondered how the gurus are able to ADD subscribers to a different segment or list in their email marketing systems in just 1-click?

They use a feature that is similar to Leadlinks. Leadlinks is a cool feature within your Leadpages account that enables you to add someone (who is already on your list) to a new segment or list within your email marketing system.

Why would you need that? Sometimes, you have new subscribers who needs to be added to your Webinar list.

Sending people to a new webinar optin form to enter their name and email again is another barrier of resistance that can prevent from signing up.

Using Leadlinks or something similar would allow you to add people to a list in just one-click. How cool is that!

Leaddigits – Optin via Smart or Mobile phones

Another feature of Leadpages that is usually NOT available with other landing page tools is its ability to capture leads (name and email) via SMS messages.

The process is simple. A potential lead or customer texts a CODE to a specific number (that you can find inside your Lead Digits account) and then it will respond back with confirmation so that you’ll be able to collect contact information usually in exchange for a Leadmagnet or Free offer.

Some of the case uses for Leaddigits includes being used by Realtors to deliver details about their house listing via SMS within minutes!

This is definitely a great tool to collect more leads via SMS and is a great tool for local business owners.

Lots of Gorgeous Templates that are ready to use

This is my FAVORITE feature of Leadpages!

I never start building a landing page from scratch. I don’t have to, because the templates here are ENOUGH for me to get started.

It helps with the color, layout, and theme design when creating a landing page.

Of course, you can start from scratch (if you want). Just pick the BLANK DESIGN Template and it will give you a clean slate when designing your landing pages.

The disadvantage of using Leadpages

I told you that I’m going to be transparent here and unbiased in this review.

But I’m also upfront with you that I’ve been using Leadpages for almost 3-4 years now.

Which is why I’ve discovered the biggest disadvantages of using this software.

And to be frank about it, every tool or software will ALWAYS have bugs, errors, and shortcomings, which is why how often it is updated and debugged is very important for better user experience.

The biggest disadvantages when using this software are:

1. Too many features that can get you distracted quickly.

Before you know it, you’ve just spent two+ hours just “tweaking” the color and images on your landing pages.

Just start with a template you like. Keep it simple and launch!

2. Leadpages won’t be driving ANY traffic to your landing pages. (No software does this)

Contrary to popular belief many people are wondering where they would be getting their traffic from and thought that Leadpages will handle that for them “automatically”.

They thought that an “unlimited traffic” bullet on the Leadpages pricing page means, they’ll get unlimited traffic to their website.

Nope. That just means, the traffic you drive to your website is NOT limited to any amount and Leadpages won’t charge you extra for that.

Leadpages Alternatives

Obviously, Leadpages is not the only solution out there to turn “Clicks into Customers”. Way back in 2014, before Clickfunnels became mainstream, Leadpages was predominantly the choice of most marketers.

But not today in 2018. There are numerous advancements in the industry and that there have been many features that are now available in other tools that are not available in Leadpages.

Leadpages vs Clickfunnels

I’d like to compare it first with what I’ve considered the KING of sales funnel builders: Clickfunnels.

Clickfunnels has taken the internet marketing world by storm as it’s enigmatic leader and CEO Russell Brunson has revolutionized people’s thinking about websites and sales funnels.

Now if you hear about sales funnels, I can guarantee you that most people would be able to associate it with Clickfunnels.

In truth, Leadpages is just another “landing page software” but nowhere near Clickfunnels. It doesn’t have a full-fledged sales funnel builder, it doesn’t have marketing automation built-in (Actionetics for Clickfunnels), and it doesn’t have an affiliate integration portal (Backpack) where you can launch your own affiliate marketing program.

Obviously the cost for subscribing to Clickfunnels starts at $97/month, but Leadpages is not far behind as the PRO plan (middle tier) starts at $79/month. So for $20/month more, I won’t mind paying extra for more features like having a full-fledged sales funnel software, marketing automation (Actionetics), and affiliate marketing program built-in (Backpack).

And when you join Clickfunnels, you also join a raving crowd of “funnel hackers” with invitation to annual events like “Funnel Hacking Live!”.

I strongly recommend getting Clickfunnels over Leadpages if you want to build your online business faster with sales funnels and marketing automation.

Leadpages vs Kartra

Kartra is a new comer in the sales funnel and landing page niche. But it’s already gaining a lot of buzz and momentum because of some pretty cool features that are not available in other sales funnel builders like Clickfunnels.

One particular feature that I like is the Done-for-you campaigns which automatically populates your Kartra account with the swipe files, templates, copy, design, landing pages and even the email marketing messages needed to launch your campaigns. Too bad, there’s not a lot of Done-for-you campaigns inside Kartra.

But I can imagine that this will just grow as the user adoption of Kartra increases.

In reality, Kartra is far-fetched from being compared with Leadpages. Kartra can more or less be compared with Clickfunnels as Kartra is more like a sales funnel builder too and Leadpages is just another landing page software.

Leadpages vs Thrive Architect or Elementor

Thrive Architect (the page builder from the Thrive Themes suite of plugins) and Elementor PRO is not in direct comparison with Leadpages because they are WordPress plugins.

Leadpages is a web service provided with a URL login where you can create your landing pages. Thrive Architect and Elementor PRO needs to be installed as a plugin on a self-hosted WordPress installation.

After installing these plugins, you’ll need to create and edit your WordPress posts and pages using Thrive Architect or Elementor PRO. You’ll notice that these two plugins have

Leadpages vs Unbounce

I love Unbounce! That was before Clickfunnels and Kartra was born. It’s probably the easiest drag and drop platform out there that you can edit easily.

The other landing page tools and software out there uses rows, sections and elements and while Unbounce uses them as well, you can literally move elements with ease in Unbounce.

But the features and integrations of Unbounce are the same with Leadpages. Leadpages has more features in terms of Leaddigits and Leadlinks, but Unbounce also has some features that are NOT available in Leadpages like Dynamic Keyword Insertion capabilities.

Leadpages vs Optimize Funnels

Optimize Press just recently released Optimize Funnels which allows you to build your sales funnels and landing pages inside your WordPress blogs.


About the author: Gerald Bakker

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