How To Limit The Risk When Pouring Money Into Online Advertising?
You spend a lot of money on online advertising such as Google ads, Facebook…?
Money lost, risks from advertising can at any time threaten your revenue but have nothing to support. What you need is a “home” – a sustainable headquarters for online business.
What risks will you face?
If existing sales channels such as Facebook, Google, Instagram… no longer exist or have new advertising channels to the throne, where will your “online brand” move?
We can not put the entire Facebook Fanpage with hundreds of thousands of likes moved elsewhere. You spend hundreds or even thousands of dollars to get the best audience and optimize the CPC down to a few thousand.
It cannot be put through other advertising systems. So where is the accumulation of what you are doing while the systems are not yours, unable to control when it leaves?
You spend money on advertising. Hundreds of competitors in the same industry are also pouring money for ads, adding more for each day, every month, every year. Not to mention the participation of new brands in the online advertising market.
When looking ahead, your bid will have to increase to keep up with the competition. So, what is the core factor to limit the risk of sharp increase in bid?
If you have ever run or managed to monitor ad optimization on large systems like Google Ads or Facebook Ads. We will have to “swim” in the big data of these systems to find the best advertising audience or context.
The way to do it is to test, test, continuously test. Of course, during the test period you have to pay expensive fees to get experience to correct errors.
You will also see irony when clicking a lot but not bring real revenue. You spend a lot of money on advertising but the conversion of purchases does not depend on the ads.
But also on the basic strategy of the product, price, shipping and payment, etc. with the object clicked or not. All of them are transmitted on the online environment through a series of content on the pages that the ads lead to. So, what is the “original value” to invest in online?
Where is the real “home”?
You can advertise in every way but you have to have a “home” to bring customers in. “Home” must be owned and controlled by you. “Home” is your own website!
No matter where you advertise, your website is definitely the preferred place to lead customers. Thus, most of the accumulation will be accumulated to the website. No matter which sales channel is bringing in a lot of revenue for you to suddenly stop working.
You can rest assured that you always have a website that is the hub for sales. You will always own a loyal customer base returning to the website by directly accessing by domain name without having to through any sub-channel.
Minimize risks by taking good care of your “home”!
80% of the human body is water. Similarly, content is the most important component of the website. Therefore, the main activity that needs to be concerned is Content Marketing.
Customers who visit your website don’t just read a sales page. Therefore, Content Marketing’s mission is to develop useful, in-depth information content.
Turn the website into an expert in your industry, help customers fill information needs and make them say: “The content of this website is really valuable to me, I love this brand, I believe in what the brand is saying, I will choose to buy here!”.
Quality Content And SEO strategy
Quality content is a “root of value” that maintains and develops online business in a sustainable manner. Through the update of the old content, an article can use to promote value throughout the website’s existence.
In parallel with Content Marketing, SEO is indispensable! In essence, you do SEO for websites is to coordinate with search engines to provide the best content experience for the information needs of users (including your customers).
Search engines are not just Google, although any search engine in the future will take the throne, the basic values of safe SEO such as increasing page load speed, putting keywords into the article with a moderate density, optimizing the site map, going backlink quality… will all be accumulated and continuously promote the SEO value for the website.
At the same time, when using the advertising system to lead customers to the website, SEO and Content Marketing will help optimize the cost of these advertising channels. Because the advertising systems are largely based on user responses to content and landing page experience to determine the bid.
SEO and Content Marketing also play an important role in increasing the content experience and persuading customers to contact your company to buy products/services or receive advice.
When doing online marketing in the 4.0 era today, we no longer separate each channel but pay more attention to multi-channel marketing.
In particular, Website – SEO – Content Marketing play a fundamental role to create a sustainable development for online business activities.
And together with other marketing methods (despite fluctuations and new forms of substitution) can all make a strong impact on customers.
Thank You For Your Time on My Website!