Design Beautiful Business Website – How To Combine The Fonts?
Among the elements needed on a professional business website design. The use and combination of appropriate fonts is extremely necessary. Join us to explore this interesting topic shortly.
Website design is essential because the website is the face of the business – through which the products and services of the business will be introduced in a most professional and methodical manner.
Therefore, website design is the product that needs to receive the right investment and attention from the business executives. Among the elements needed on a professional business website design, the use and combination of appropriate fonts is extremely necessary.
Join us to explore this interesting topic shortly.
Why are important fonts in website design?
Typefaces (also called fonts or typography) are an integral part of website design. Using appropriate fonts helps spread the content on the website in the most professional way.
Providing an attractive appearance and ensuring aesthetics for your entire website. Choosing the right typefaces plays an important role in creating a unique style for a business website design.
Combining them properly helps improve the efficiency and professionalism of a business website design. Thereby giving users a better, more interesting on-site experience and keeping visitors on the site longer.
On the contrary, inappropriate fonts can make the content more difficult to read and bring unpleasant feelings to the reader.
Learning how to combine basic fonts effectively is an important first step for any web designer. Proficient and skilled designers can blow the soul and make even the simplest design much more effective and beautiful.
After mastering those rules, web designers can experiment with more novel combinations to create unique font combos and individual impressions. They will create their own branded typography.
The standard formula for combining different fonts on the same website
Among the hundreds of thousands of typefaces available today, trying to find the exact place to start designing the website will be an overwhelming task, even for experienced designers.
Understanding the characteristics of different typefaces should be the first step. Because they provide an important foundation for you to easily find ways to combine different typefaces later.
Discover 4 typeface groups in website design
To make it easier to understand them, get acquainted with the typeface classification system – one of the most basic concepts in the field of typography in particular and website design in general.
Today most fonts will be categorized into one of four groups: serif, sans serif, script and decorative.
Serif and sans serif are the most widely used typefaces because they are suitable for use in both headings and body text. Scripts (often called handwriting) and decorative (style letters, decorative letters) usually only appear in headlines.
Fonts in these 2 groups are usually not used to present paragraphs, or if they are, in very small quantities.
Compare serif and sans serif in website design
The serif font is supposed to make long paragraphs more readable, especially in traditional designs like print.
Thanks to the most basic feature is the legged text (the beginning or the end of each main line of the letter will be added a small extra stroke). These fonts will help readers easily track each line of the text, they are especially useful in website designs with lots of content.
The Sans serif, different from serif fonts in that pointless characters, is particularly appropriate and easy to read in small sizes (such as typefaces used for annotations or meta information).
Sans serif fonts are widely used and popular in corporate website designs and are even thought to help users read more easily than serif styles. Part of this stems from the early days of computer technology, when screen resolutions were relatively low and made complex fonts like serifs a little blurry in some size.
However, now with HD and Retina displays, this is no longer a serious problem and we can freely use both fonts in the same design.
How to combine groups of typefaces to design websites effectively?
Combining typefaces that belong to the same group is usually simpler and more secure than combining fonts of different categories. The main reason for this is that each font group will have different characteristics.
And the characteristics between different font groups can sometimes be completely opposite. It is because of this point that you can effectively combine typefaces in the same group or different groups for your website design, as long as you understand their characteristics.
Learn which font features are related to each other, allowing web designers to associate them with confidence. However, sometimes listening intuition is a direction that designers should try.
The thickness of words in website design – How to harmonize?
The thickness of text is also one of the characteristics to consider in any website design. Thin, regular, light (semibold), bold and black are examples of letter thickness.
The contrast between the different font thicknesses is a very important consideration when combining them. Combining a very thick font with a very thin font often feels unbalanced.
For example, bold fonts like Bevan will not blend well with very thin fonts like Helvetical Neue UltraLight when the difference can cause thin, light letters to almost disappear when placed next to them.
But combining fonts of the same thickness can be a challenge because they are in the same bold style but each font has a different thickness.
Instead, when starting with font combinations, it is easiest to find typefaces that are clear but without the big difference in thickness. Website designers can branch from there into more striking differences.
For example, they are also Bevan fonts but they work well with Gill Sans.
Pay attention to the height of letters and the feeling of words
This helps to make website design more professional
X-height is the height of the individual characters in a case, namely lowercase X.
Typefaces of similar height X work better together than fonts of different height X. For example, Futura and Century Old Style have the same height of X.
So when combined together, it will bring a better visual effect than when combined with Baskerville font of lower X height.
The feeling that a typeface gives is also an aspect that you should consider before deciding which font to use in your website design. The feel of the font can vary from formal or informal, feminine, strong, simple, serious, etc.
When combining fonts, it is important to find typefaces that provide a similar feel to the reader. Combining a playful font with a very serious one will be distracting. It feels better than when combined with a Baskerville font of a lower X height.
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Thank You For Reading!